Short 15 Day Consultation Launched on Town Council £200,000 Town Signage Plans

Penrith Town Council is asking for your thoughts on its plan to replace the towns interpretation and pedestrian directional signage with new signs costing almost £200,000 to replace.

The Town Council is already awarding a contract for production and installation of town council plans for a £196,116 town centre signage replacement project, despite only just opening a short public consultation on the designs and plans for the town council Wayfinding and Interpretation Project.

The town council submitted a proposal for a share of the £3million Borderlands growth funding allocated for Penrith to specifically replace and upgrade interpretation and pedestrian directional signage throughout the town centre.

The scheme, known as the Penrith Wayfinding and Interpretation Project, will replace current wayfinding signage installed in 2012 as part of a previous town branding and streetscape scheme. The council has described the current signage that has been part of the town street scene for just 13 years as “outdated and poor-quality” and claims that replacing it will lead to a 5% annual uplift in both visitor footfall and retail turnover, as well as improvements to the physical appearance of the town centre.

Although final designs and content of the signs still need to be agreed, the proposed signs will include updated directional signs, walking route maps, and the interpretation boards that the town council has said will highlight Penrith’s history, culture, and local landmarks.

The town council said “Draft designs have been developed taking into account comments and suggestions made by residents and visitors to the town”  but the Borderlands Growth Board, which oversees the release of funds, told the town council it must carry out further consultation with residents, businesses, and stakeholders before funding can be accessed. Forcing the town council in order to meet an obligation of the grant funding to open the consultation asking for views on the designs.

But you don’t have long to give your thoughts and views as the closing date for responses to the town council consultation is Friday 15 August 2025 at 5pm.

You can give your thoughts by completing a short online survey: Click here to view town council survey or email: deputytownclerk@penrithtowncouncil.gov.uk

There are also paper copy survey forms available from the Penrith Library which can be returned to the Penrith Town Council office on Friargate.

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