Penrith based house builder Genesis Homes has announced the appointment of Lauren Allison as the very first Head of Communities & Engagement in a brand-new role as the business expands its operations beyond Cumbria into Lancashire, the new Head of Communities & Engagement will underscores the firms commitment to placing community at the heart of their business beyond building quality houses, the firm is committed to creating vibrant, connected communities.
Lauren, a born and bred Cumbrian, brings a strong background in marketing, communications and events, and has developed a breadth of experience in the housebuilding industry over the past few years.
The new Head of Communities & Engagement role will play a central role in how Genesis Homes collaborate with residents, partners, and stakeholders to ensure their developments becomes integral parts of the surrounding area.
From the earliest planning stages through to life long after completion, the role will shape and lead the firms community engagement strategy to deliver meaningful projects that leave a lasting positive impact.
Lauren said: “I’m proud to be driving this new role to champion Genesis Homes, build connections, and make a greater impact in the communities where we build. With community at the heart of our developments, we’re setting ourselves apart and staying true to what matters most. I’m passionate about creating opportunities for people to connect, whether that’s through resident events or the community spaces on our developments, as well as partnering with schools and colleges to inspire the next generation. The work we plan to carry out will be meaningful and I’m excited to see us build a positive legacy.”
Nicky Gordon, Managing Director and Founder of Genesis Homes, added: “Our success is built not only on the quality of the homes we create, but on the relationships we nurture with the people and places around them. I have always been passionate about addressing the societal need for quality housing that provides comfort, stability, and a genuine sense of belonging. For me, it’s never been just about bricks and mortar – it’s about creating communities where people feel safe, supported, and inspired to grow. I want our developments to be places where individuals, couples, and families can truly thrive, and where our elderly residents feel valued and connected.
“The Head of Communities & Engagement role represents an exciting next step in our journey, ensuring we continue to deliver on our promise to make a meaningful and lasting difference. As we expand our presence beyond Cumbria and into Lancashire, this role will be key to embedding our values within every community we deliver new homes in. We’re not just building homes; we’re building trust, partnerships, and the foundations for sustainable, thriving communities for generations to come. That is my vision of a true homebuilder.”
This appointment represents a significant moment in our journey, as we continue to grow and expand into new regions, reaffirming our commitment to responsible development, meaningful engagement and long-term community impact.
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